Category Advocacy

๐‚๐จ๐ง๐ฏ๐ž๐ซ๐ญ๐ข๐›๐ฅ๐ž ๐๐จ๐ญ๐ž๐ฌ ๐ฏ๐ฌ ๐„๐ช๐ฎ๐ข๐ญ๐ฒ ๐…๐ข๐ง๐š๐ง๐œ๐ข๐ง๐ : ๐–๐ก๐ข๐œ๐ก ๐Ž๐ง๐ž ๐–๐จ๐ซ๐ค๐ฌ ๐๐ž๐ญ๐ญ๐ž๐ซ ๐Ÿ๐จ๐ซ ๐˜๐จ๐ฎ๐ซ ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ?

As more startups and SMEs look for innovative ways to raise capital, many founders are torn between ๐‚๐จ๐ง๐ฏ๐ž๐ซ๐ญ๐ข๐›๐ฅ๐ž ๐๐จ๐ญ๐ž๐ฌ and ๐„๐ช๐ฎ๐ข๐ญ๐ฒ ๐…๐ข๐ง๐š๐ง๐œ๐ข๐ง๐ . These two options may seem interchangeable, but the long-term implications for your business can be vastly different. Here’sโ€ฆ

๐ˆ๐ง๐œ๐จ๐ซ๐ฉ๐จ๐ซ๐š๐ญ๐ข๐ง๐  ๐’๐ฆ๐š๐ซ๐ญ: ๐ƒ๐ž๐ฅ๐š๐ฐ๐š๐ซ๐ž ๐ฏ๐ฌ. ๐Š๐ž๐ง๐ฒ๐š – ๐…๐ข๐ง๐๐ข๐ง๐  ๐ญ๐ก๐ž ๐‘๐ข๐ ๐ก๐ญ ๐’๐ญ๐ซ๐ฎ๐œ๐ญ๐ฎ๐ซ๐ž ๐Ÿ๐จ๐ซ ๐†๐ฅ๐จ๐›๐š๐ฅ ๐’๐ฎ๐œ๐œ๐ž๐ฌ๐ฌ

Incorporating your business isn’t just about ticking legal boxes, but about aligning your ๐ ๐ซ๐จ๐ฐ๐ญ๐ก ๐ฌ๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ, ๐Ÿ๐ฎ๐ง๐๐ข๐ง๐  ๐ ๐จ๐š๐ฅ๐ฌ ๐š๐ง๐ ๐จ๐ฉ๐ž๐ซ๐š๐ญ๐ข๐จ๐ง๐š๐ฅ ๐ฏ๐ข๐ฌ๐ข๐จ๐ง with the right corporate structure. For many Kenyan startups, especially in tech, incorporating in Delaware (USA) paired with a Kenyanโ€ฆ

๐“๐ก๐ž ๐’๐ข๐ฅ๐ž๐ง๐ญ ๐ƒ๐ข๐ฅ๐ฎ๐ญ๐ข๐จ๐ง ๐“๐ซ๐š๐ฉ: ๐๐ซ๐จ๐ญ๐ž๐œ๐ญ๐ข๐ง๐  ๐˜๐จ๐ฎ๐ซ ๐„๐ช๐ฎ๐ข๐ญ๐ฒ

Did you know you can lose significant ownership in your company without selling a single share? This phenomenon, known as ๐ฌ๐ข๐ฅ๐ž๐ง๐ญ ๐๐ข๐ฅ๐ฎ๐ญ๐ข๐จ๐ง, is increasingly common as Kenyan companies attract international investment. Yet it often lurks unnoticed in shareholder agreements, maskedโ€ฆ